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There’s an old saying from the world of competitive hockey: An average player reacts to where the puck, a great player reacts to where the puck.

Good Product Managers make decisions based on the world as it is today. Great Product Managers make decisions based on how the world is going to be tomorrow.

2020 has been a year of upheaval, challenge and opportunity. In the wake of this extraordinary period of change and adaptation, four Product Management trends stand out that are likely to gain more prominence as we enter 2021:

  1. Design Dominance: People will only want to continue to use products they actually enjoy using. …

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2020 has been an absolute ride, and along the way it has taught the Product Management community a whole bunch of lessons!

It’s in the nature of Product Managers to be adaptable, and to learn from big change and adversity. Pivots happen, crisis happens, and the market changes, and launches flop. But let’s face it, none of us were prepared for something like 2020!

Every year, we like to look back at what we’ve achieved in a year, like our Year in Review. …


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At the close of 2020, when we’re on the brink of entering a new decade, we thought it’d be a good time for a little history lesson. With more people entering the Product landscape than ever, now is a good time to help the newbies understand where Product Management came from, and how far the industry has come.

Where It All Began

Not every discipline can point to a single person as its father/mother. Luckily for history-enthusiastic PMs, they can! Neil McElroy from Procter & Gamble (the man who also helped found NASA by the way) is often pegged as the man behind modern Product Management after he wrote a now-famous 3-page company memo on the principles of brand management in the 1930s. …


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Every time a year draws to a close, I like to look back and reflect on all of the positive things that have happened to our community. After all, there’s never been a better time in history to build digital products!

Every time a year draws to a close, I like to look back and reflect on all of the positive things that have happened to our community. After all, there’s never been a better time in history to build digital products!

Let me show you what we’ve been up to behind the scenes…


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Market research, for Product Managers, is an absolute necessity for success. Much of the time, you’ll find that your company has already outsourced your market research to a firm. But if you’re working on your own project or at a smaller startup, you might find this responsibility falling into your lap.

That’s why you need us! And we’re here to help.

Here, we’ll go over the different types of market research, whether or not you should outsource, and 4 methods for lean market research.

Different Types of Market Research


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It’s a lesson that all product people need to learn; you can have all the ingredients for a successful product and still fall flat on your face. By now it’s well known that Quibi, which launched in April of 2020 and raised $1.75 billion in funding, is set to shut down in December…only eight months after launching.

While there’s no joy in watching a well-intentioned product fail, it’s important to examine why a seemingly sure-fire recipe for success still managed to be dead on arrival.

Here, we’re going to take a close look at what went wrong with Quibi, and what the moral of the story is for Product Managers. …


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We’re here to teach you important skills and methodologies for Product Management, and having good mental health is as important an asset to any PM as data skills and tech knowhow.

If you can’t take care of yourself, you can’t take care of your teams. Numerous studies have shown burnout to be a very real and impactful threat to employee health.

A huge cause of burnout, alongside an impossible workload, is impostor syndrome.

Impostor syndrome is the feeling of not being good enough, or that you’ve somehow blagged your way into your job. You may feel as if you’ve tricked your colleagues into thinking you’re capable of getting the job done, despite not actually having the skills needed. …


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Today is a big day in the history of our Product Management community!

Over the last six years, Product School has grown from a small coworking space in San Francisco to the world’s largest global network of Product Managers. We bring together the best minds in Product to create groups, resources and content accessed by over one million people every year.

This growth has been exciting, and we’re proud to be the PM world’s number #1 source of free training and information. But we also know that we have more to give. This is why we have quietly been working on a new behind the scenes project that will allow you to get exclusive access to even more Product Management resources, training, mentorship and support. …


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So, you’ve started job hunting in product, and you’ve noticed that not all product teams are born the same.

You’ve seen one job posting which offers a role on the core product team. Your favorite company is offering two entry-level Product Manager roles, but one is with growth, and the other with platform. Which one should you apply to?

And what will happen if you take up your friend on the offer of joining their brand new startup? What does a first product team look like?

So many questions, and so much confusion! Luckily, we’re here to help.

Job hunting can feel like learning a whole new language (luckily Product Management comes with a glossary), and today we’re going to give you a quick lesson on the different, and most common, types of product team. …


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So you’ve put together an incredible team, you’ve built the world’s best product, and you’re ready to send it out into the world and get it to the people. But how exactly are you going to achieve that? You could launch it in the app store and on your website and just…pray?

Hopefully you’ve got more of a plan than that, and that plan is your Go To Market strategy.

What Is a Go To Market Strategy?

About

Carlos G de Villaumbrosia

CEO at Product School — Global leader in product management training

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