We’re big believers that product and marketing can be the best of friends. In fact, they should be! Product-led growth is proving to be one of the most effective marketing strategies for SaaS companies. While marketing isn’t one of the chief responsibilities for the Product Manager, it’s useful for PMs to keep an eye on marketing trends and find ways to integrate them during development.

PMs can learn a lot from digital marketers, and adding to this skillset can help you work more effectively with your product marketing team.

Conversational Marketing Is Still King

Even in B2B, conversational marketing is the place to be. According…

User stories are an important part of product development, which means they’re something that any product manager worth their salt needs to master! User stories might be confused with user personas, as user personas are more commonly known across a variety of disciplines, but they are in fact very different things.

You might have seen user stories in their most common formula:

So you’ve decided that you want to be a Product Manager. That’s great! The problem is, you’ve never worked in product before and you’ve got no idea where to start.

Perhaps you’re an engineer who wants to get more involved in the planning and decision making part of development. Or perhaps you’re in marketing and you’ve been dreaming about building the things you’re having to market. Or perhaps you’re a gardener with big plans to break into the tech industry. Either way, you need to work your way into your first ever Product Management role. …

When you’re looking to land your first job in Product Management, or when you’re looking to hire a PM for the first time, there’s plenty of guidance out there on what companies value most.

Whether you get hired as a Product Manager, and whether you actually survive in that role are two different things. The first is dependent on what the company is looking for based on their job description. And the latter depends on what the team is looking for.

The Product Manager skill set is pretty well known by now, but sometimes the hiring manager just has a…

What Does ‘Inclusive’ Mean in 2021?

Inclusive product design is an absolute must in 2021. If you’re planning to build a product at scale, you need to keep the door open for as many potential users as possible.

But our understanding of inclusive design has evolved over time, as product design itself has evolved. Inclusive design used to just mean breaking down physical barriers, such as allowing users to zoom in or make text larger.

Now, inclusive design means building products that anyone can feel comfortable using, regardless of their physical abilities, feelings, and cultural perspectives.

Inclusive design is disruptive, as products need to find innovative…

Sometimes, to outsiders, the tech industry and cool Silicon Valley startups are synonymous. That’s not the case at all, but there’s a little nugget of truth in there. Cool startups are a huge perk of working in tech. And Product Managers are perfectly positioned to help them succeed.

Maybe your goal is to have your own company one day, or maybe you live on the thrill of helping to build something new. Either way, we’re here to help you land that dream Product Manager role with startups.

What’s different about startups?

Startups work differently to giant corporations inside and out. The startup environment seems…

Most of the advice you’ll see in relation to building great digital products focuses on how to retain users. User/customer retention is often the lifeblood of a business, especially in the software spaces. If your product or service cannot keep the customers it attracts, it cannot grow.

So what can we do when we have a high churn rate? First, we have to understand it…

What Is a Churn Rate?

We’re well overdue a conversation about Product Managers and technical skills. It doesn’t seem to matter how many times the industry tries to reassure newcomers that you don’t need to be a full stack software engineer to be a good Product Manager.

Successful Product Managers come from a huge variety of backgrounds, and bring all kinds of skills to the table. And yet…we all seem to stay hung up on technical skills. So, once and for all, we’re doing a deep dive!

Here we’re going into asking the age-old question: do Product Managers need technical skills? Why does learning new…