Anyone who even comes close to product development knows that endless testing is all part of building great digital products! But how do you run a great test? And why exactly is a product manager in charge of it all?!

If you’re passionate about reaching your conversion goals, improving your user experience, and increasing revenue, you need to get up all in those A/B tests!

Today, we’re going to go into what A/B testing is, why it matters for PMs (yes, even the non-technical ones!) and take a look at how Netflix aces personalization through A/B testing. …

Carlos G de Villaumbrosia

CEO at Product School — Global leader in product management training

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